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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«REQUIRED TEXTS & SUGGESTED EDUCATIONAL MATERIALS«

1. Bendle, N.T., Farris, P.W., Pfeifer, P.E, & Reibstein D. (2021). Marketing metrics: The definitive guide to measuring
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marketing performance (4 ed.). Upper Saddle River, NJ: Pearson Education Inc.
ISBN-13: 978-0-13-671713-3

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2. McDonald, M., Wilson, H., & Chaffey, D. (2024). Marketing plans: Profitable strategies in the digital age (9
edition). Hoboken, NJ: John Wiley and Sons, Inc.
ISBN: 978-1-394-17710-3

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3. Sorger, S. (2012). Marketing planning: Where strategy meets action (1 Ed.). Upper Saddle River, NJ: Pearson
Education Inc.
ISBN-13: 978-0-13-254470-2

AMW v WINTER TERM II 2025
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