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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«CELEBRATE YOUR KNOWLEDGE DAY (CYKD) COURSE WEIGHT 16%«

DESCRIPTION, CELEBRATE YOUR KNOWLEDGE DAY (CYKD)

þ In-class assessment:
The in-class assessment will ask students to demonstrate their knowledge and understanding of a particular
topic. This will include in-class “key concepts” journal assignments, assigned case questions, and weekly in-
class quizzes.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.

Please refer to the detailed course outline for your CYKD rubric, scheduled assignment
dates/time due, and selected questions.

AMW v WINTER TERM II 2025
v Page 29 of 92 v 01.07.2025