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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor


              «ELMIRA COLLEGE GRADES:  REGISTRAR«

               94 – 100   A      87 – 89   B+    80 - 83   B-     74 - 76   C    67 - 69   D+    60 - 63   D-
                90 – 93   A-     84 - 86   B     77 - 79   C+    70 - 73   C-    64 - 66   D      59 - 0   F



              «GRADING STRUCTURE FOR THIS COURSE«

              Final grades will be tabulated as follows :

                WEEKLY READINGS, REFLECTION, ACTIVE PARTICIPATION                                         EXPECTED

               PROFESSIONAL ENGAGEMENT & ATTENDANCE                                                 EXPECTED

               CELEBRATE YOUR KNOWLEDGE DAY                                                                16%
               (Please refer to the assignment rubric for details)

               FACILITATOR, CASE / QUESTIONS:  PRESENTATION, FACILITATION, & ENGAGEMENT                     24%
               (Please refer to the assignment rubric for details)


               FACILITATOR, BOOK CLUB: PRESENTATION, FACILITATION, & ENGAGEMENT                            24%
               (Please refer to the assignment rubric for details)

               TEAM TERM PROJECT                                                                                                               36%
               (Please refer to the assignment rubric for details)

               TOTAL                                                                                               100%























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              v Page 28 of 92   v 01.07.2025
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