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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«REQUIRED ACCESS EDUCATIONAL SOFTWARE / MATERIALS«

1. Access to the Internet, CANVAS®, email, and a variety of software programs, e.g., Microsoft Office®,
PowerPoint®, & Excel®.

2. Supplemental materials: web sites, video-cases, and additional online publications and resources may be used.

«SUGGESTED COURSE REFERENCE MATERIALS«

1. Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (11 Ed.). Upper Saddle River, NJ: Pearson
Education Inc. ISBN-13: 978-0-13-274403-4 Note: Also available on reserve at Gannett Tripp Library

2. Beckwith, H. (2010). Selling the invisible: A field guide to modern marketing. New York, NY: Business Plus, The
Hachette Book Group. ISBN-13: 978-0446672313 Note: Also available on reserve at Gannett Tripp Library

3. Davis, J. (2013). Measuring marketing: 110 key metrics every marketer needs. Hoboken, NJ: John Wiley & Sons.
ISBN-13: 978-1118153741. Note: Also available on reserve at Gannett Tripp Library

4. Chernev, A (2020). The marketing plan handbook. New York, NY: Cerebellum Press
ISBN-13: 978-1-936572-67-0

5. Dib, A. (2018). The 1-page marketing plan: get new customers, make more money, and stand out from the
crowd. Miami, Florida: Successwise.
ISBN-13: 978-1-989-025-01-7

4. Kerin, R.A., & Peterson, R.A. (2013). Strategic marketing problems: Cases and comments (13 ed.). Upper Saddle
River, NJ: Pearson Education Inc. ISBN-13: 978-0-13-274725-7.

5. Newman, D. (2013). Do it marketing: 77 instant-action ideas to boost sales, maximize profits and crush your
competition. New York, NY: AMACOM Publishing. ISBN-13: 978-0814432860
Note: Also available on reserve at Gannett Tripp Library

6. Sweetwood, A. (2016). The analytical marketer: How to transform your marketing organization. Boston, MA:
Harvard Business Review Press. ISBN-13: 978-1625278456 Note: Also available on reserve at Gannett Tripp Library

7. Wood, M.B. (2008). The marketing plan handbook (3 ed.). Upper Saddle River, NJ: Pearson Education Inc.
ISBN-13: 978-0-13-223755-0 Note: Also available on reserve at Gannett Tripp Library

AMW v WINTER TERM II 2025
v Page 25 of 92 v 01.07.2025