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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«SUGGESTED REFERENCE / READING MATERIALS«

New York Times Wall Street Journal Bloomberg Business Week
Journal of Marketing Journal of International Marketing BRANDWEEK

Time Advertising Age Fast Company

ADWEEK Fortune Entrepreneur

Forbes American Demographics The Eco nomist

Selling Wired Entrepreneur
Inc. Barron’s Selling Power
PR Week Communication Arts Direct Marketing News
Medical Marketing & Media The Licensing Book Worth
B2B Quarterly Purchasing B2B Sales and Marketing Management
Journal of International Marketing Sales and Marketing Strategies & Harvard Business Review
Exporting
News
American Academy of Advertising eMarketing+Commerce (eM+C) The Week

«SUGGESTED REFERENCE / DIRECT LINKS«

www.emarketer.com www.harrisinteractive.com www.pewinternet.org www.marketingjobs.com

www.fmi.org www.nielsen.com www.npd.com www.adweek.com

www.marketingpower.com www.the-dma.org www.adweek.com www.b2btoday.com

www.demographics.com www.adcritic.com www.mediapost.com www.emarketingassociation.com

«SUGGESTED VIDEO REVIEW EDUCATIONAL MATERIALS«

1. Following is a brief video overview on the difference between quantitative and of qualitative research:

http://www.youtube.com/watch?v=2is-BtwIrKI

2. Once we have ascertained the difference between these two methods, view the following videos to gain a
general understanding of the Case Study Method as a research method and particularly in the business and
management area.

http://www.youtube.com/watch?v=FNPPa--7GWs

AMW v WINTER TERM II 2025
v Page 26 of 92 v 01.07.2025