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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor

              «FACILITATORS, BOOK CLUB                                                                                                                     COURSE WEIGHT 24%«

                 DESCRIPTION, FACILITATORS
                             TIME DURATION (MAX /MIN) GOAL:  40 minutes / 30 minutes

                 The facilitator is required to complete, present, lead, facilitate, and review the Book Club readings.
                 The facilitator should be prepared to present live and if required virtually.

              METRIC & BOOK CLUB
              Recently, in this database business world, measurable performance and accountability have become the keys to marketing-
              management success. Prior to entering the work force, you will need a comprehensive and practical reference on the
              metrics used to judge marketing programs and to quantify results.  In this course, we will seek to provide this reference.
              1.  Metric Review. The student will have the opportunity to give a metric lesson to their fellow classmates/colleagues.
                  Sample template/sample guide available in this course outline.
              2.  Book Chapter Review.  The student will have an opportunity to briefly facilitate a discussion on supplemental
                  reading materials. You will be asked to facilitate a discussion on a particular section of the books assigned.  Sample
                  template/sample guide available in this course outline.
              3.  Please be creative in your presentation and delivery.  Worksheets/handouts are welcome.  Symbol in the course
                  syllabus:   $ + 2 ?

              þ  Upload your PowerPoint® and any additional handout materials (if applicable) to the CANVAS® Facilitator
                 assignment folder prior to the start of the class session, e.g., due date/time.

              þ  The student facilitator will share with the class how they reviewed the: 1.)  Assigned reading for the day
                 (BRIEF overview), e.g., six key concepts from the Book Club reading, and 2.) Facilitate and develop
                 discussion questions on the assigned readings.  Be creative on how you want to present and facilitate the
                 Book Club reading material.

              þ  The student facilitator will lead discussion and share knowledge on the book club assigned readings.

              þ  The student facilitator is NOT required to submit a word document for the facilitator assignment.  The
                 facilitator is only required to submit PowerPoint® to CANVAS®.

              þ  Professional smart business attire is expected.

              þ  Set-up: The student facilitators must be ready to present prior to the start of class.  Please upload your
                 PowerPoint® to CANVAS® prior to the class session.

              þ  Missed assignments cannot be made up.  Students with a valid excuse (e.g., medical) for missing the
                 assignment may make-up by arrangement.  Students who miss the assignment deadline without an acceptable
                 excuse will receive a zero.





                 Please refer to the detailed course outline for your assignment rubric and facilitator schedule and
                 information.



              AMW v WINTER TERM II 2025
              v Page 31 of 92   v 01.07.2025
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