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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

READERS ARE READING:
LEADERS! Textbook:
Sorger (2012), Chapter 2, Objectives

Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans

MONDAY, January 20, 2025 (1.20). => NO CLASSES ON THIS DAY
Week 3 Happy Birthday Dr. Martin Luther King! The day honors the life and legacy of Dr. Martin Luther
King, Jr. It was approved as a federal holiday in 1983, and all 50 states made it a state government holiday by

2000. In 2025, it will also mark the 30th anniversary of the day being recognized as a National Day of Service.

OBJECTIVES

&

METRICS TUESDAY, January 21, 2025 (1.21)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 01, Facilitator: STILO
ð Book Club 1 of 2: McDonald (2024), Chapter 1, p. 12 ½ - 38 1/2 (≠25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 2. Select and review two metrics

THURSDAY, January 23, 2025 (1.23)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 02, Facilitator: SENSIGNER

ð Book Club 1 of 2: McDonald (2024), Chapter 2, p. 48 - 73 (≠25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 2. Select and review two metrics

AMW v WINTER TERM II 2025
v Page 36 of 92 v 01.07.2025