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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor

                                                               Course Outline


                                                                     Version #1, 01.07.2025


                 READERS ARE  READING:
                   LEADERS!           Textbook:
                                      Sorger (2012), Chapter 6, Strategy


                      Week 6          TUESDAY, February 11, 2025 (2.11)

                                             Active learning in action:  interactive discussion on the reading

                                          ð CASE PRESENTATIONS & DISCUSSION




                      CASE
                PRESENTATIONS

                         &            THURSDAY, February 13, 2025 (2.13)
                                             Active learning in action:  interactive discussion on the reading

                   STRATEGY               ð CASE PRESENTATIONS & DISCUSSION














                  ½ POINT IN                                         CASE WEEK
                 THE COURSE                           CELEBRATE YOUR KNOWLEDGE!














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