Page 40 - FSH_MKT_4000_01_WI_25_AWolfe_1.22.25
P. 40

WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor

                                                               Course Outline


                                                                      Version #1, 01.07.2025


                 READERS ARE  READING
                   LEADERS!           Textbook:
                                      Sorger (2012), Chapter 7, Products & Services

                                      Book Club:
                                      Bendle (2021), Marketing Metrics
                                      McDonald (2024), Marketing Plans


                      Week 7           TUESDSAY, February 18, 2025 (2.18)
                                             Active learning in action:  interactive discussion on the reading

                                          Ø  REVIEW + METRIC & BOOK
                                             $ + 2 ? 07, Facilitator:   HENDRICKS
                                      ð  Book Club 1 of 2:  McDonald (2024), Chapter 5:   164 – 190 (≠ 25 pages)
                    PRODUCT           ð  Book Club 2 of 2:  Bendle (2021), Chapter 6. Select and review two metrics


                         &
                                      THURSDSAY, February 20, 2025 (2.20)
                                            Active learning in action:  interactive discussion on the reading

                    METRICS               Ø  REVIEW + METRIC & BOOK
                                             $ + 2 ? 08, Facilitator:   GUARDADO

                                      ð  Book Club 1 of 2:  McDonald (2024), Chapter 6:  222 – 248 (≠ 25 pages)
                                      ð  Book Club 2 of 2:  Bendle (2021), Chapter 7. Select and review two metrics

























              AMW v WINTER TERM II 2025
              v Page 40 of 92   v 01.07.2025
   35   36   37   38   39   40   41   42   43   44   45