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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
Course Outline
Version #1, 01.07.2025
READERS ARE READING
LEADERS! Textbook:
Sorger (2012), Chapter 7, Products & Services
Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans
Week 7 TUESDSAY, February 18, 2025 (2.18)
Active learning in action: interactive discussion on the reading
Ø REVIEW + METRIC & BOOK
$ + 2 ? 07, Facilitator: HENDRICKS
ð Book Club 1 of 2: McDonald (2024), Chapter 5: 164 – 190 (≠ 25 pages)
PRODUCT ð Book Club 2 of 2: Bendle (2021), Chapter 6. Select and review two metrics
&
THURSDSAY, February 20, 2025 (2.20)
Active learning in action: interactive discussion on the reading
METRICS Ø REVIEW + METRIC & BOOK
$ + 2 ? 08, Facilitator: GUARDADO
ð Book Club 1 of 2: McDonald (2024), Chapter 6: 222 – 248 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 7. Select and review two metrics
AMW v WINTER TERM II 2025
v Page 40 of 92 v 01.07.2025