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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

WINTER BREAK BEGINS
MARCH 1, Saturday – MARCH 9, Sunday

READERS ARE READING
LEADERS! Textbook:
Sorger (2012), Chapter 9, Distribution

Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans

MONDAY, March 10, 2025 (3.10)
Week 9 Active learning in action: interactive discussion on the reading
ð 11:30 AM – 12:30 PM, GUEST SPEAKER EVENT: ATTENDANCE
FOR BOTH CLASSES ENCOURAGED AND EXPECTED.
Networking event: 12:30 PM – 1:15 PM.
PLACE ð BONUS POINT OPPORTUNITY!

&
TUESDAY, March 11, 2025 (3.11)
Active learning in action: interactive discussion on the reading
METRICS
Ø REVIEW + METRIC & BOOK

$ + 2 ? 11, Facilitator: CHRSTOPHER
ð Book Club 1 of 2: McDonald (2024), Chapter 8: 328- 357 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 10. Select and review two metrics

THURSDAY, March 13, 2025 (3.13)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 12, Facilitator: CHAVEZ
ð Book Club 1 of 2: Book Club 1 of 2: McDonald (2024), Chapter 9: 373 - 402(≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 10. Select and review two metrics

AMW v WINTER TERM II 2025
v Page 42 of 92 v 01.07.2025