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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

READERS ARE READING:
LEADERS! Textbook:
Sorger (2012), Chapter 3, Market Overview

Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans

Week 4 TUESDAY, January 28, 2025 (1.28)
Active learning in action: interactive discussion on the reading
Ø REVIEW + METRIC & BOOK
MARKET $ + 2 ? 03, Facilitator: OLCOTT
ð Book Club 1 of 2: McDonald (2024), Chapter 3, p. 87 – 112 (≠ 25 pages)
& ð Book Club 2 of 2: Bendle (2021), Chapter 3. Select and review two metrics

METRICS THURSDAY, January 30, 2025 (1.30)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 04, Facilitator: McKENZIE
ð Book Club 1 of 2: McDonald (2024), Chapter 3/4 p. 113- 119; 137-157 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 3. Select and review two metrics

CASE PREPARATION

2025 Elmira College Athletic Alumni Weekend: Schedule of Events

Friday, January 31, 2025
4:00 PM – Women’s Ice Hockey vs. William Smith, MAC
6:00 PM – Men’s Volleyball vs. SUNY Poly – Elmira College, Speidel Gymnasium
7:00 PM – Men’s Ice Hockey vs. Salve Regina, MAC

8:00 PM - 11:00 PM – Alumni Social: Cash Bar, Elmira College Mackenzie's
2025 Saturday, February 1, 2025
10:30 AM – Ice Hockey Alumni Game (men & women), MAC
Hospitality outside ice hockey locker-rooms, MAC
11:00 AM – Men’s Volleyball vs. Grove City – Elmira College, Speidel Gymnasium
12:15 PM – 1:15 PM – Inside Tailgate: Elmira College Emerson Lounge
1:00 PM – Men’s Volleyball vs. Curry – Elmira College, Speidel Gymnasium
3:00 PM – Men’s Ice Hockey vs. Salve Regina, MAC
3:30 PM – 4:30 PM – Volleyball Alumni Games (men & women) - Elmira College, Speidel Gymnasium
After games – food catered Elmira College, Emerson Hall Seminar Room
5:00 PM – 7:00 PM – Tailgate at The Domes prior to Women’s Ice Hockey Game, hosted by the Booster Club,
MAC, back parking lot
7:00 PM – Women's Ice Hockey vs. William Smith

AMW v WINTER TERM II 2025
v Page 37 of 92 v 01.07.2025