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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
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COURSE OUTLINE
Version #1, 01.07.2025
Schedule is subject to change. All changes announced in class.
What are the 4Ps to marketing?
Product, Price, Place, and Promotion
What are the 7Ps to planning?
Proper Prior Planning Prevents Pitiful Poor Performance
AMW v WINTER TERM II 2025
v Page 33 of 92 v 01.07.2025