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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
Course Outline
Version #1, 01.07.2025
WELCOME! REVIEW
WOLFE SYLLABUS
APPENDIX 3, CAREERS in STRATEGIC MARKETING PLANNING
Week 1 TUESDAY, January 7, 2025 (1.07)
INTRO THURSDAY, January 9, 2025 (1.09)
on 1 Active learning in action: interactive discussion on the reading
Ø Welcome back: Orientation to the course!
AMW v WINTER TERM II 2025
v Page 34 of 92 v 01.07.2025
