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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

READERS ARE READING:
LEADERS! Textbook:
Sorger (2012), Chapter 1, The Planning Process

Discussion:
Marketing Decision Making And Case Analysis
Metrics

Week 2 TUESDAY, January 14, 2025 (1.14)
Active learning in action: interactive discussion on the reading

For example, see above reading for the course format. We will be
PART I: reviewing Chapter 1, The Planning process and Marketing Decision
PLANNING PROCESS Making and Case Analysist for Week 1.

PLAN PROCESS
THURSDAY, January 16, 2025 (1.16)
Active learning in action: interactive discussion on the reading
CASE ANALYSIS For example, see above reading for the course format. We will be
reviewing Chapter 1, The Planning process and Marketing Decision
& Making and Case Analysist for Week 1.

METRICS

AMW v WINTER TERM II 2025
v Page 35 of 92 v 01.07.2025