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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
Course Outline
Version #1, 01.07.2025
READERS ARE READING
LEADERS! Textbook:
Sorger (2012), Chapter 8, Pricing
Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans
Week 8 TUESDAY, February 25, 2025 (2.25)
Active learning in action: interactive discussion on the reading
Ø REVIEW + METRIC & BOOK
$ + 2 ? 9, Facilitator: FLATT
ð Book Club 1 of 2: McDonald (2024), Chapter 7: 267 – 290 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 8. Select and review two metrics
PRICE
WEDNESDAY, February 26, 2025 (2.26)
& ELMIRA COLLEGE CLIMATE TEACH IN DAY:
Participate in sessions / BONUS POINT OPPORTUNITY
METRICS
THURSDAY, February 27, 2025 (2.27) => Ramadan begins on Friday, 2.28!
Active learning in action: interactive discussion on the reading
Ø REVIEW + METRIC & BOOK
$ + 2 ? 10, Facilitator: ELLIOTT
ð Book Club 1 of 2: McDonald (2024), Chapter 7: 291 - 313 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 9. Select and review two metrics
AMW v WINTER TERM II 2025
v Page 41 of 92 v 01.07.2025
