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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

READERS ARE READING
LEADERS! Textbook:
Sorger (2012), CHAPTER 12, Implementation

Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans

Week 11
TUESDAY, March 25, 2025 (3.25)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 15, Facilitator: AVERY
EXECUTION ð Book Club 1 of 2: Book Club 1 of 2: McDonald (2024), Chapter 12; 510 -517; Chapter 13:
IMPLEMENTATION 537-554; (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 12. Select and review two metrics

&
THURSDAY, March 27, 2025 (3.27)
METRICS Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 16, Facilitator: ANDREWS
ð Book Club 1 of 2: Book Club 1 of 2: McDonald (2024), Chapter 14, 562 -594 (includes
many sample charts; more pages) (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 12. Select and review two metrics

WRAP—UP, TEAM TERM PROJECT
EXPERIENTIAL LEARNING: TERM PROJECT

AMW v WINTER TERM II 2025
v Page 44 of 92 v 01.07.2025