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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Course Outline

Version #1, 01.07.2025

READERS ARE READING,
LEADERS! Textbook:
Sorger (2012), Chapter 10, Promotion
Sorger (2012), Chapter 11, FINANCE (METRICS IN REVIEW)

Book Club:
Bendle (2021), Marketing Metrics
McDonald (2024), Marketing Plans

Week 10 TUESDAY, March 18, 2025 (3.18)
Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 13, Facilitator: BOLT
PROMOTION ð Book Club 1 of 2: Book Club 1 of 2: McDonald (2024), Chapter 10: 415 – 442 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 11. Select and review two metrics
&

FINANCE
THURSDAY, March 20, 2025 (3.20)
METRICS Active learning in action: interactive discussion on the reading

Ø REVIEW + METRIC & BOOK
$ + 2 ? 14, Facilitator: BARCLAY
ð Book Club 1 of 2: Book Club 1 of 2: McDonald (2024), Chapter 12: 483 – 510 (≠ 25 pages)
ð Book Club 2 of 2: Bendle (2021), Chapter 11. Select and review two metrics

AMW v WINTER TERM II 2025
v Page 43 of 92 v 01.07.2025