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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor


                                                               Course Outline

                                                                     Version #1, 01.07.2025


                READERS ARE  READING,
                LEADERS!              Textbook:
                                      Sorger (2012), Chapter 10, Promotion
                                      Sorger (2012), Chapter 11, FINANCE (METRICS IN REVIEW)

                                      Book Club:
                                      Bendle (2021), Marketing Metrics
                                      McDonald (2024), Marketing Plans


                     Week 10          TUESDAY, March 18, 2025 (3.18)
                                             Active learning in action:  interactive discussion on the reading

                                         Ø  REVIEW + METRIC & BOOK
                                             $ + 2 ? 13, Facilitator:  BOLT
                 PROMOTION            ð Book Club 1 of 2:  Book Club 1 of 2:  McDonald (2024), Chapter 10: 415 – 442 (≠ 25 pages)
                                      ð Book Club 2 of 2:  Bendle (2021), Chapter 11. Select and review two metrics
                        &


                    FINANCE
                                      THURSDAY, March 20, 2025 (3.20)
                    METRICS                  Active learning in action:  interactive discussion on the reading

                                         Ø  REVIEW + METRIC & BOOK
                                             $ + 2 ? 14, Facilitator:  BARCLAY
                                      ð Book Club 1 of 2:  Book Club 1 of 2:  McDonald (2024), Chapter 12: 483 – 510 (≠ 25 pages)
                                      ð Book Club 2 of 2:  Bendle (2021), Chapter 11. Select and review two metrics























              AMW v WINTER TERM II 2025
              v Page 43 of 92   v 01.07.2025
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