Page 40 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

READING
READERS ARE TEXTBOOK, SOLOMON & MRAD (2022)

LEADERS! CHAPTER 11, FASHION MARKETING COMMUNICATIONS

BOOK CLUB, FASHIONARY (2021), p. 180 - 197

 Team CASE: DISTRIBUTE INFO AND TEAM FORMATION

Week 11 MONDAY, NOVEMBER 11 (11.11) VETERAN’S DAY (USA)

PART IV BOOK CLUB & MEDIA READING & DISCUSSION
APPLYING THE • BOOK CLUB   FASHIONARY (2021), p. 180 - 197
MARKETING MIX    11 . BOOK CLUB FACILITATOR: ANA MARTINS GARCIA
(CHAPTERS 10 - 12)

WEDNESDAY, NOVEMBER 13 (11.13)

Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
FASHION FRIDAY, NOVEMBER 15 (11.15)
MARKETING VETERANS DAY
COMMUNICATIONS
PROMOTION TEXTBOOK   SOLOMON & MRAD (2022), CHAPTER 11
• DISCUSSION QUESTIONS, p. 330, Q. 11-7, 11-8
• EXERCISES, p. 331, Q. 11-5
• CASE QUESTIONS, #TFWGUCCI, p. 333, Q. 11-1, 11-4
   11 FACILITATOR: OLIVIA CZECH
Active learning in AFTER READING CHAPTER 11, SOLOMON & MRAD, (2022), p. 303 - 330
action:
interactive discussion • “What are the basic components of the communication process?”
on the reading • “What determines whether the source of a promotional message will be effective?”
• “What are the different ways that marketers can design their message?
• “What are the different promotional-mix tools a brand can use to communicate with
fashion consumers?”

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 40 of 92 ❖