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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
ENJOY YOUR MINI FALL BREAK
OCTOBER 12 - 15
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 7, MICRO FACTORS: PERCEPTION, LEARNING, & ATTITUDES
BOOK CLUB, FASHIONARY (2021), p. 90 - 107
Week 7 MONDAY, OCTOBER 14, COLUMBUS DAY, CANADIAN THANKSGIVING, INDIGENOUS PEOPLES’ DAY
WEDNESDAY, OCTOBER 16 (10.16)
PART III:
HOW CONSUMERS Special Virtual Fashion Professional Guests:
THINK ABOUT Welcome Alice Flynn, EC Fashion Marketing class!
FASHION
(Chapters 7 - 9) BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB FASHIONARY (2021), p. 90 - 107
6. BOOK CLUB FACILITATOR: ERIN MCKENZIE
FRIDAY, OCTOBER 18 (10.18)
TEXTBOOK SOLOMON & MRAD (2022), CHAPTER 7
MICRO • DISCUSSION QUESTIONS, p. 201, Q. 7-3, 7-4
FACTORS: • EXERCISES, p. 202, Q. 7-5
PERCEPTION • CASE QUESTIONS, NEUROSCIENCE, p. 204, Q. 7-1, 7-2, 7-3
LEARNING • 07 FACILITATOR: ANA MARTINS GARCIA
ATTITUDES
AFTER READING CHAPTER 7, SOLOMON & MRAD, (2022), p. 183 - 200
• “Why is perception a three-phase process that transforms raw stimuli into meaningful
Active learning in information?”
action: • “How do fashion companies and brands use principles of learning to change consumes’
interactive discussion behavior?”
on the reading • “How do fashion consumers form attitudes?”
AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 36 of 92 ❖
