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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 4, ETHICAL AND SUSTAINABLE FASHION
BOOK CLUB, FASHIONARY (2021), p. 40 - 55
Week 4 MONDAY, SEPTEMBER 23 (9.23)
BOOK CLUB & MEDIA READING & DISCUSSION
PART I: • BOOK CLUB FASHIONARY (2021), p. 40 – 55
Introduction to • 3. BOOK CLUB FACILITATOR: ANA MARTINS GARCIA
Fashion Marketing
(Chapters 1-4) SEPTEMBER 17 CONSTITUTION DAY
WEDNESDAY, SEPTEMBER 25 (9.25)
ETHICS
& Special Virtual Fashion Professional Guests:
S-FASHION Welcome Alice Flynn, EC Fashion Marketing class!
FRIDAY, SEPTEMBER 27 (9.27)
TEXTBOOK SOLOMON & MRAD (2022), CHAPTER 4
• DISCUSSION QUESTIONS, p. 108, Q. 4-2, 4-3
Active learning in • EXERCISES, p. 109, Q. 4-5
action: • CASE QUESTIONS, SUSTAINABILITY, p. 111, Q. 4-1, 4-2, 4-3
interactive discussion
on the reading 04 FACILITATOR:
OLIVIA CZECH / ASIA CURKENDALL
AFTER READING CHAPTER 4, SOLOMON & MRAD, (2022), p. 89 – 107:
• “What are consumer and business ethics?”
• “What is corporate social responsibility in fashion?”
• “What is the dark side of consumer behavior?”
AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 33 of 92 ❖
