Page 30 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

WELCOME! REVIEW
WOLFE SYLLABUS

READING
TEXTBOOK: SOLOMON & MRAD (2022)
CHAPTER 1, FASHION MARKETING: AN INTRODUCTION

Week 1 MONDAY, SEPTEMBER 2 (9.2) Labor Day (US/Canada)

Welcome and orientation to the course.
WEDNESDAY, SEPTEMBER 4 (9.4)

PART I: Introduction to Fashion Marketing...
Special Virtual Fashion Professional Guests:
Introduction to Fashion Welcome Alice Flynn, EC Fashion Marketing class!
Marketing
(Chapters 1-4)

FRIDAY, SEPTEMBER 6 (9.6)

INTRO TEXTBOOK   SOLOMON & MRAD (2022), CHAPTER 1
• DISCUSSION QUESTIONS, p. 23, Q. 1-2, 1-5
• EXERCISES, p. 24, Q 1-4
• CASE QUESTIONS, PRADA, p. 26 - 27, Q. 1-1, 1-2, 1-3
Active learning in    01 FACILITATOR: DISCUSSION ALL
action:

interactive discussion AFTER READING CHAPTER 1, SOLOMON & MRAD, (2022), p. 3 – 22:
on the reading
• “What is fashion marketing?”
• “Who are the players in the fashion industry?”
• “What career opportunities are there in the fashion industry?”

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 30 of 92 ❖