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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 5, STRATEGIC PLANNING AND MARKETING INSIGHTS
BOOK CLUB, FASHIONARY (2021), p. 56 -73
Week 5 MONDAY, SEPTEMBER 30 (9.30)
BOOK CLUB & MEDIA READING & DISCUSSION
PART II: • BOOK CLUB FASHIONARY (2021), p. 56 - 73
FASHION 4. BOOK CLUB FACILITATOR: DUTCH HENNDRICKS
MARKETING
STRATEGY
(Chapters 5-6) WEDNESDAY, OCTOBER 2 (10.2) Rosh Hashanah begins at sundown.
Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
PLANNING
&
INSIGHTS FRIDAY, OCTOBER 4 (10.4)
TEXTBOOK SOLOMON & MRAD (2022), CHAPTER 5
• DISCUSSION QUESTIONS, p. 144, Q. 5-1, 5-6
• EXERCISES, p. 145, Q. 5-4
Active learning in • CASE QUESTIONS, PARADOX, p. 146, Q. 5-1, 5-2
action: 05 FACILITATORS: ERIN MCKENZIE
interactive discussion
on the reading
AFTER READING CHAPTER 5, SOLOMON & MRAD, (2022), p. 121 – 143:
• “How do you analyze the marketing environment?”
• “How do you gather market insights and trend forecasting?”
• “How do you design the right fashion product?”
AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 34 of 92 ❖
