Page 32 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 3, UNDERSTANDING FASHION CHANGE

BOOK CLUB, FASHIONARY (2021), p. 22 - 39

MONDAY, SEPTEMBER 16 (9.16)
Week 3 PATRIOTS DAY
BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB   FASHIONARY (2021), p. 22 – 39
PART I:    2. BOOK CLUB FACILITATOR: OLIVIA CZECH
Introduction to
Fashion Marketing
(Chapters 1-4) WEDNESDAY, SEPTEMBER 18 (9.18)

FIT GLOBAL FASHION SEMINAR
FASHION NEW YORK NEW YORK
FASHION MARKETING NYC EXPERIENTIAL LEARNING
CHANGE Special EVENT
FIT Global Fashion Management Seminar Series New York New York

FRIDAY, SEPTEMBER 20 (9.20)

Active learning in TEXTBOOK   SOLOMON & MRAD (2022), CHAPTER 3
action: • DISCUSSION QUESTIONS, p. 79, Q. 3-1, 3-2
interactive discussion • EXERCISES, p. 80, Q. 3-1
on the reading • CASE QUESTIONS, RIHANNA, FENTY, p. 83, Q. 3-1, 3-2, 3-3
•   03 FACILITATOR:

DUTCH HENDRIKS / NORA GILLETTE

AFTER READING CHAPTER 3, SOLOMON & MRAD, (2022), p. 61 – 78:
• “What are the different theories of fashion?”
• “What is the cultural production process?”
• “What is the current state of fashion?”
• “What are the major drivers of fashion today?”

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 32 of 92 ❖