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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 6, SEGMENTATION, TARGETING, AND POSITIONING
BOOK CLUB, FASHIONARY (2021), p. 74 - 89
Week 6 MONDAY OCTOBER 7 (10.7)
BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB FASHIONARY (2021), p. 74 - 89
PART II: 5. BOOK CLUB FACILITATOR: NORA GILETTE
FASHION
MARKETING
STRATEGY
(Chapters 5-6)
WEDNESDAY, OCTOBER 9 (10.9)
SEGMENT Special Virtual Fashion Professional Guests:
TARGET Welcome Alice Flynn, EC Fashion Marketing class!
POSITION TEXTBOOK SOLOMON & MRAD (2022), CHAPTER 6
• DISCUSSION QUESTIONS, p. 173, Q. 6-4, 6-9
• EXERCISES, p. 173, Q. 6-2
• CASE QUESTIONS, SMART ADAPTIVE, p. 176, Q. 6-1, 6-2, 6-3
06 FACILITATOR: DISCUSSION ALL
Active learning in FRIDAY, OCTOBER 11 (10.11) Yom Kippur begins at Sundown.
action:
interactive discussion AFTER READING CHAPTER 6, SOLOMON & MRAD, (2022), p. 151 - 172
on the reading • “What are the different ways to segment markets?”
• “What are the different forms of target market strategies?”
• “How can fashion brands position themselves in the market?
CELEBRATE YOUR KNOWLEDGE DAY!
AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 35 of 92 ❖
