Page 37 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 8, INDIVIDUAL CONSUMER DYNAMICS: MOTIVATION AND
THE SELF CONCEPT

BOOK CLUB, FASHIONARY (2021), p. 108 - 125
BOOK CLUB, FASHIONARY (2021), p. 126 - 143

Week 8 MONDAY, OCTOBER 21 (10.21)
BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB   FASHIONARY (2021), p. 108 - 125
   7. BOOK CLUB FACILITATOR: ASIA CURKENDALL
PART III:
HOW CONSUMERS
THINK ABOUT WEDNESDAY, OCTOBER 23 (10.23)
FASHION
(Chapters 7 - 9) Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!

BOOK CLUB & MEDIA READING & DISCUSSION
INDIVIDUAL • BOOK CLUB   FASHIONARY (2021), p. 126 - 143
CONSUMER    8. BOOK CLUB FACILITATOR: OLIVA CZECH
DYNAMICS
FRIDAY, OCTOBER 25 (10.25)

TEXTBOOK   SOLOMON & MRAD (2022), CHAPTER 8
• DISCUSSION QUESTIONS, p. 231, Q. 8-2, 8--3
• EXERCISES, p. 231, Q. 8-5
Active learning in • CASE QUESTIONS, EMPOWERMENT, p. 233, Q. 8-1, 8-2, 8-3
action: •   08 FACILITATOR: DUTCH HENDRICKS
interactive discussion
on the reading AFTER READING CHAPTER 8, SOLOMON & MRAD, (2022), p. 209 - 230
• “Why are consumers motivated to buy fashion items?”
• “Why do consumers get involved with fashion products?”
• “How does self-concept affect fashion consumer behavior?

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 37 of 92 ❖