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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 10, PRODUCT DEVELOPMENT, BRANDING, AND PRICING
BOOK CLUB, FASHIONARY (2021), p. 162 - 179
Week 10 MONDAY, NOVEMBER 4 (11.4)
BOOK CLUB & MEDIA READING & DISCUSSION
PART IV • BOOK CLUB FASHIONARY (2021), p. 162 – 179
APPLYING THE 10 . BOOK CLUB FACILITATOR: DUTCH HENDRICKS
MARKETING MIX
(CHAPTERS 10 - 12) TUESDAY, NOVEMBER 5 ELECTION DAY
WEDNESDAY, NOVEMBER 6 (11.6)
PRODUCT Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
PRICING
FRIDAY, NOVEMBER 8 (11.8)
Active learning in action: interactive discussion on the reading
TEXTBOOK SOLOMON & MRAD (2022), CHAPTER 10
• DISCUSSION QUESTIONS, p. 295, Q. 10-6, 10-7
• EXERCISES, p. 296, Q. 10-3
Active learning in • CASE QUESTIONS, HUNG UP ON YOU, p. 298, Q. 10-1, 10-2, 10-3
action: 10 FACILITATOR: NORA GILETTE
interactive discussion
on the reading
AFTER READING CHAPTER 10, SOLOMON & MRAD, (2022), p. 269 - 295
• “What are the layers of a fashion product?”
• “What is the cycle of fashion adoption??”
• “How can a company design the right fashion product and branding strategy?”
• “What is the importance of designing an effective pricing strategy?”
AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 39 of 92 ❖
