Page 59 - MKT_2250_01_02_FA_25_AWolfe_09.05.2025

FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

4.«&«2 CHAPTERS 12, 13, 14

(Facilitators
assigned first BOOK CLUB:
day by KOEGEL (2007)
instruction. EXCEPTIONAL TEXTBOOK TEXTBOOK TEXTBOOK TEXTBOOK
Open to adjust PRESENTER TEXTBOOK KOTLER et al., KOTLER et al., KOTLER et al., KOTLER et al.,
TEXTBOOK
teams if KOTLER et al., KOTLER et al., (2026) (2026) (2026) (2026)
students prefer ASSIGNED (2026) (2026)
Adjustments FYI
must be made (FACILITATOR
by the first + ARTICLE CHAPTER # MARKETING DIGITAL CRITICAL CASE
week. REVIEW) FOCUS DISCUSSION ETHICS MARKETING THINKING
QUESTIONS &
AI

DATE

12
Promotion Chapter 12 Chapter 12
Strategy: p. 375 p. 376
WEEK 10 Q: 12-3 Q: 12-7
Advertising Q: 12-4 Q: 12-8
PR

11.3.2025 13 CASE 13
11.5.2025 Promotion Colony Realty
11.7.2025 Strategy: p. 518-520
Q: 13:1

Personal Selling Q: 13:2
Sales Promotion
Q: 13:3
Q: 13:4

14
COMPLETED Promotion Chapter 14 Chapter 14
PAGES Strategy: p. 436 p. 436
95 - 128 Q: 14-12 Q: 14-10
Digital Q: 14-13 Q: 14-11

MONDAY, NOVEMBER 10, 2025 (11.10)
4.«&«2 ? TEAM, CHAPTERS 12, 13, 14 Guide in preparation, for facilitators:
FACILITATORS 2 minutes: Powerful introduction

8-10 minutes, maximum time
Book Club Facilitators,
Section 01, 10:20 AM – 11:20 AM Exceptional Presenter, Koegel (2020), p. 34 -67

o 1. Hugg, Dominic Freshmen 8-10 minutes, maximum time
o 2. Johns, Landon M.J. Freshmen 2 key concepts from each facilitator/student on team
o 3. Lillo-Granger, Anthony Freshmen Team Term Project:
o 4. McInerney, Gavin Patrick Freshmen\ Concepts you believe will be important in your marketing plan project,
o 5. McLachlan, John Patrick Freshmen such as, examples: promotion mix strategy.

3. 25 - 30 minutes, max.
Section 02, 1:15 PM – 2:15 PM Selected questions for discussion with maximum time of 30
minutes
o 1. Dinicola, Nicholas Freshmen Discussion on the assigned chapter questions
o 2. Finnegan, Brody Freshmen
o 3. Guzman Romero, Alej Freshmen 2 minutes: Powerful Close
o 4. Lewinsky, Sidney Freshmen
o 5. Lundergan, Sarah Freshmen

AMW v FALL TERM I 2025
v Page 59 of 88 v 09.01.2025