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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

5.«&«2 ? CHAPTERS 10, 11, 16

(Facilitators
assigned first BOOK CLUB: TEXTBOOK
day by KOEGEL (2007) KOTLER et al.,
instruction. EXCEPTIONAL (2026) TEXTBOOK TEXTBOOK TEXTBOOK TEXTBOOK
Open to adjust PRESENTER KOTLER et al., KOTLER et al., KOTLER et al., KOTLER et al.,
TEXTBOOK
teams if KOTLER et al., (2026) (2026) (2026) (2026)
students prefer ASSIGNED (2026)
Adjustments FYI DISCUSSION
must be made (FACILITATOR QUESTIONS
by the first + ARTICLE CHAPTER # MARKETING DIGITAL CRITICAL CASE
week. REVIEW) FOCUS ETHICS MARKETING THINKING
&
AI

DATE

10
Place Strategy Chapter 10 Chapter 10
WEEK 11 p. 310 p. 310
Marketing Q: 10-1 Q: 10-7
channels
Q: 10-6 Q: 10-8

11
11.10.2025 Place Strategy Chapter 11 Chapter 11
11.12.2025 Retailing p. 344 p. 345
11.14.2025 & Wholesaling Q: 11-5 Q: 11-12
Q: 11-6 Q: 11-13

CASE 16
WEEK 12 COMPLETED Chipotle
PAGES 16 p. 523-525
11.17.2025 129 - 165 Sustainable Q: 16-1
Marketing Q: 16-2
Q: 16-3
Q: 16-4

11.21.2025 CELEBRATE YOUR KNOWLEDGE DAY Take-home

MONDAY, NOVEMBER 17, 2025 (11.17)
5.«&«2 ? TEAM, CHAPTERS 10, 11, 16 Guide in preparation, for facilitators:
2 minutes: Powerful introduction
FACILITATORS
8-10 minutes, maximum time
Book Club Facilitators,
Section 01, 10:20 AM – 11:20 AM Exceptional Presenter, Koegel (2020), p. 34 -67
o 1. Erazo, Matthew Freshmen 8-10 minutes, maximum time
o 2. Greenier, Bryce Sophomore 2 key concepts from each facilitator/student on team
o 3. Plummer, Alan Freshmen
o 4. Wheaton, Connor J. Freshmen Team Term Project:
Concepts you believe will be important in your marketing plan project, such
o 5. Wilt, Cassidy Freshmen as, examples: place and sustainable marketing strategies.

4. 25 - 30 minutes, max.
Section 02, 1:15 PM – 2:15 PM Selected questions for discussion with maximum time of 30
minutes
o 1. Ostuni, Michael P. Freshmen
Discussion on the assigned chapter questions
o 2. Price, Ryan Freshmen
o 3. Rodriguez, Darion C. J. Freshmen 2 minutes: Powerful Close
o 4. Weitzel, Mark Freshmen

AMW v FALL TERM I 2025
v Page 60 of 88 v 09.01.2025