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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
1.«&«2 CHAPTERS 1, 2, 3
BOOK CLUB:
(Facilitators KOEGEL (2007)
assigned first EXCEPTIONAL TEXTBOOK TEXTBOOK TEXTBOOK
day by PRESENTER KOTLER et al., KOTLER et al., KOTLER et al.,
instruction. TEXTBOOK (2026) (2026) (2026) TEXTBOOK
Open to adjust ASSIGNED KOTLER et al., KOTLER et al.,
teams if TEXTBOOK (2026) (2026)
students prefer (FACILITATOR KOTLER et al.,
Adjustments (2026)
CRITICAL
DIGITAL
must be made + ARTICLE MARKETING MARKETING & THINKING
REVIEW)
by the first CHAPTER # DISCUSSION ETHICS AI CASE
week. FOCUS QUESTIONS
DATE
1 DISCUSSION
ONLY
WEEK 2 Intro Chapter 1 Chapter 1 Chapter 1
Managing p. 30-31 p. 31
p. 32
9.8.2025 Profitable Q: 1-1 Q: 1-12 Q: 1-9 Walt Disney
p. 500
9.10.2025 Customer Q: 1-4 Q: 1-2, 1-3
9.12.2025 Relationships
WEEK 3 Chapter 2 Chapter 2 Chapter 2
2 p. 54 p. 55 Chapter 2
9.15.2025 Marketing Q: 2-2 p. 56 Q. 2-10 p. 55
9.17.2025 Strategy Q. 2-13 Q. 2-9
9.19.2025
WEEK 4 COMPLETED
PAGES 3
9.22.2025 1 - 30 Marketing Chapter 3 Chapter 3
9.24.2025 Environment p. 86 p. 85
9.26.2025 Q. 3-12 Q. 3-8
Q 3-13 Q 3-9
FRIDAY, SEPTEMBER 26, 2025 (9.26)
1.«&«2 ? TEAM, CHAPTERS 1, 2, 3 Guide in preparation, for facilitators:
2 minutes: Powerful introduction
FACILITATORS
8-10 minutes, maximum time
Book Club Facilitators,
Section 01, 10:20 AM – 11:20 AM Exceptional Presenter, Koegel (2020), p. 1 – 33
o 1. Burks, Kelina L. Junior 8-10 minutes, maximum time
o 2. Gray, Hope E. Junior 2 key concepts from each facilitator/student on team
o 3. Matus, Graham H. Junior
Team Term Project:
o 4. Vargus, Dylan C. Junior Concepts you believe will be important in your marketing plan project, such as,
below are just a few examples: Mission Statement, organizational structure,
Section 02, 1:15 PM – 2:15 PM SMART objectives, micro and macroenvironment forces.
o 1. Fleming, Madison Senior
25 - 30 minutes, maximum time
o 2. Lash, Felicia M. Junior Selected questions for discussion with maximum time of 30
o 3. McBride, Maureen Junior minutes
o 4. Rohman, Nicholas Junior Discussion on the assigned chapter questions
o 5. Sugai, Haruko Junior
2 minutes: Powerful Close
AMW v FALL TERM I 2025
v Page 56 of 88 v 09.01.2025
