Page 57 - MKT_2250_01_02_FA_25_AWolfe_09.05.2025

FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

2.«&«2 CHAPTERS 4, 5, 6

(Facilitators
assigned first BOOK CLUB: TEXTBOOK
day by KOEGEL (2007) KOTLER et al.,
instruction. EXCEPTIONAL (2026) TEXTBOOK TEXTBOOK TEXTBOOK TEXTBOOK
Open to adjust PRESENTER KOTLER et al., KOTLER et al., KOTLER et al., KOTLER et al.,
TEXTBOOK
teams if KOTLER et al., (2026) (2026) (2026) (2026)
students prefer ASSIGNED (2026)
Adjustments FYI DISCUSSION
must be made (FACILITATOR QUESTIONS
by the first + ARTICLE CHAPTER # MARKETING DIGITAL CRITICAL CASE
week. REVIEW) FOCUS ETHICS MARKETING & THINKING
AI

DATE

WEEK 5 Chapter 4 Chapter 4 Chapter 4
9.29.2025 4 p. 115 p. 116 p. 115
10.1.2025 Research Q: 4-4 Q: 4-11 Q: 4-7
10.3.2025 Q: 4-12

WEEK 6 CASE:
Case 5
5 Harley
Consumer Chapter 5 Davidson
10.6.2025 B2B p. 153 p. 506-508
10.8.2025 Q. 5-8, 5-9
10.10.2025 Behavior Q. 5-1
Q. 5-4

10.10.2025 CELEBRATE YOUR KNOWLEDGE DAY In-class

WEEK 7 COMPLETED Chapter 6 Chapter 6
PAGES 6 p. 180 p. 182
10.15.2025 31 –60 Segment Q, 6-2 Q, 6-10
10.17.2025 Target Q. 6-3 Q. 6-11
Position

FRIDAY, OCTOBER 17, 2025 (10.17)
2.«&«2 ? TEAM, CHAPTERS 4, 5, 6 Guide in preparation, for facilitators:
2 minutes: Powerful introduction
FACILITATORS
8-10 minutes, maximum time
Book Club Facilitators,
Section 01, 10:20 AM – 11:20 AM Exceptional Presenter, Koegel (2020), p. 34 -67

o 1. Boyce, Brennan Sophomore 8-10 minutes, maximum time
o 2. Dagostino, Robert S. Sophomore 2 key concepts from each facilitator/student on team
o 3. Davenport, Ethan C. Sophomore
Team Term Project:
o 4. Herrick, Olivia Sophomore Concepts you believe will be important in your marketing plan project, such
o 5. Ross, Olivia Freshmen as, examples: consumer & B2B Buying behavior, segmentation, targeting,
and positioning.

Section 02, 1:15 PM – 2:15 PM 25 - 30 minutes, maximum time
o 1. Brown, Kelton sophomore Selected questions for discussion with maximum time of 30
o 2. Hidalgo, Camila Sophomore minutes
Discussion on the assigned chapter questions
o 3. Klett, Aaron Sophomore
o 4. Ladas, Lefteri Sophomore 2 minutes: Powerful Close
o 5. Pare, Justin sophomore

AMW v FALL TERM I 2025
v Page 57 of 88 v 09.01.2025