Page 58 - MKT_2250_01_02_FA_25_AWolfe_09.05.2025

FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

3.«&«2 CHAPTERS 7, 8, 9

(Facilitators
assigned first BOOK CLUB: TEXTBOOK
day by KOEGEL (2007) KOTLER et al.,
instruction. EXCEPTIONAL TEXTBOOK TEXTBOOK TEXTBOOK (2026)
Open to adjust PRESENTER TEXTBOOK KOTLER et al., KOTLER et al., KOTLER et al.,
TEXTBOOK
teams if KOTLER et al., KOTLER et al., (2026) (2026) (2026)
students prefer ASSIGNED (2026) (2026)
Adjustments FYI CASE
must be made (FACILITATOR APPENDIX
by the first + ARTICLE CHAPTER # MARKETING DIGITAL CRITICAL
week. REVIEW) FOCUS DISCUSSION ETHICS MARKETING THINKING
QUESTIONS &
AI
SECTION OF
YOUR
DATE TEXTBOOK

Chapter 7 Chapter 7
7 p. 216 Chapter 7 p. 217
WEEK 8 Product Q: 7-4 p. 218 Q: 7-10
Q: 7-13
Strategy Q: 7-11

10.20.2025 8 Chapter 8 Chapter 8
p. 242
10.22.2025 New Product p. 242 Q: 8-7
10.24.2025 Strategy Q: 8-2 Q: 8-8
Q: 8-3

WEEK 9 COMPLETED CASE 9
PAGES Texas Roadhouse
10.27.2025 9 Chapter 9 p. 512-513
10..29.2025 61 - 94 Price p. 280 Q: 9.2
9-12
10.31.2025 Strategy 9-13 ALL MUST ANSWER – ODD
ASSIGNED AND EVEN
ASSIGNED

FRIDAY, OCTOBER 31, 2025 (10.31)
HALLOWEEN
3.«&«2 ? TEAM, CHAPTERS 7, 8, 9 Guide in preparation, for facilitators:
2 minutes: Powerful introduction
FACILITATORS
Section 01, 10:20 AM – 11:20 AM 8-10 minutes, maximum time
Book Club Facilitators,
o 1. D’Amore, Anthony Freshmen Exceptional Presenter, Koegel (2020), p. 34 -67
o 2. Hyland, Victor Freshmen
8-10 minutes, maximum time
o 3. Jutras, Jeremy Sophomore
2 key concepts from each facilitator/student on team
o 4. Singano, Peter Sophomore
Team Term Project:
o 5. Wagner, Jayden Freshmen Concepts you believe will be important in your marketing plan project, such
as, examples: new product, product, and pricing strategies.
2.
Section 02, 1:15 PM – 2:15 PM 25 - 30 minutes, max.
o 1. Babar, Haylee Freshmen Selected questions for discussion with maximum time of 30
o 2. Beam, Naturelle Freshmen minutes Discussion on the assigned chapter questions
o 3. Brown, Leland Freshmen
o 4. Canli, Esref Freshmen 2 minutes: Powerful Close
o 5. Beach, Emma Freshmen

AMW v FALL TERM I 2025
v Page 58 of 88 v 09.01.2025