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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
J Version #1, 09.01.2025
WELCOME!
READING THIS WEEK
MARKETING WOLFE SYLLABUS
APPENDIX D, CAREERS in MARKETING
Week 1 MONDAY, SEPTEMBER 1, 2025 (9.1)
LABOR DAY
FOCUS: WELCOME . . . IT IS A PLEASURE TO MEET YOU. . .
ORIENTATION TO THE COURSE
PART I:
DEFINING
MARKETING AND
THE MARKETING WEDNESDAY, SEPTEMBER 3, 2025 (9.3)
PROCESS Active learning in action: interactive discussion on the reading
(Chapters 1-2)
FOCUS: CHAPTER 1, CAPTURING VALUE AND ENGAGEMENT
INTRO
FRIDAY, SEPTEMBER 5, 2025 (9.5)
Active learning in action: interactive discussion on the reading
FOCUS: APPENDIX D, CAREERS in MARKETING
AMW v FALL TERM I 2025
v Page 32 of 88 v 09.01.2025
