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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
CHAPTER 1: CREATING & CAPTURING VALUE & ENGAGEMENT
APPENDIX B: MARKETING PLAN
GRANDPARENTS DAY, SEPTEMBER 7, 20225
MONDAY, SEPTEMBER 8, 2025 (9.8)
Week 2 Active learning in action: interactive discussion on the reading
FOCUS: CHAPTER 1, CAPTURING VALUE AND ENGAGEMENT
PART I:
DEFINING MARKETING
AND THE MARKETING
PROCESS
(Chapters 1-2) WEDNESDAY, SEPTEMBER 10, 2025 (9.10)
Active learning in action: interactive discussion on the reading
INTRO PATRIOT DAY, THURSDAY, OCTOBER 11, 2025
FOCUS: APPENDIX B: MARKETING PLAN
FRIDAY, SEPTEMBER 12, 2025 (9.12)
Active learning in action: interactive discussion on the reading
In-class discussion
• Discussion Question, p. 32, Q. 1-1, 1-4
• Marketing Ethics p. 33, Q. 1-12, 1-13
• Mini-Case: Walt Disney, p. 34-35, Q. 1-16, 1-17
FOCUS: CHAPTER 2, STRATEGY, BEGIN DISCUSSION
AMW v FALL TERM I 2025
v Page 33 of 88 v 09.01.2025
