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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS!
CHAPTER 5: UNDERSTANDING CONSUMER
&
BUSINESS-TO-BUSINESS (B2B) BUYER BEHAVIOR

Week 6 MONDAY, OCTOBER 6, 2025 (10.6)
Active learning in action: interactive discussion on the reading

SUKKOT BEGINS

PART II: FOCUS: CHAPTER 5, CONSUMER & B2B BUYING BEHAVIOR
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS

WEDNESDAY, OCTOBER 8, 2025 (10.8)
Active learning in action: interactive discussion on the reading
BEHAVIOR FOCUS: CHAPTER 5, CONSUMER & B2B BUYING BEHAVIOR

FRIDAY, OCTOBER 10, 2025 (10.10)
Active learning in action: interactive discussion on the reading
WORLD MENTAL HEALTH DAY

CELEBRATE YOUR KNOWLEDGE (CYKD) DAY

CYKD
IN-CLASS ASSESSMENT ON FRIDAY, OCTOBER 10, 2025
CHAPTERS 1, 2, 3, 4, 5

AMW v FALL TERM I 2025
v Page 37 of 88 v 09.01.2025