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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

J Version #1, 09.01.2025

SATURDAY – TUESDAY
OCTOBER 11 – 14, 2025

COLUMBUS DAY, INDIGENOUS PEOPLE DAY, SUKKOT ENDS, OCTOBER 13, 2025

READERS ARE READING THIS WEEK
LEADERS! CHAPTER 6: CUSTOMER VALUE -DRIVEN STRATEGY,
CREATING VALUE FOR TARGET CUSTOMERS
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

Week 7 WEDNESDAY, OCTOBER 15, 2025 (10.15)
Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 6, SEGMENT, TARGET, POSITIONING

SEGMENT FRIDAY, OCTOBER 17, 2025 (10.17)
TARGET Active learning in action: interactive discussion on the reading

POSITION 2.«&«2 ? TEAM, CHAPTERS 4, 5, 6

PART III: Assignment information and details, please refer to Section 2 in the course syllabus / road map. Thank you.
DESIGNING
CUSTOMER-DRIVEN Section 01, 10:20 AM – 11:20 AM
STRATEGY AND
INTEGRATED o 1. Boyce, Brennan Sophomore
MARKETING MIX o 2. Dagostino, Robert S. Sophomore
o 3. Davenport, Ethan C. Sophomore
4. Herrick, Olivia Sophomore
o
o 5. Ross, Olivia Freshmen

Section 02, 1:15 PM – 2:15 PM
o 1. Brown, Kelton sophomore
o 2. Hidalgo, Camila Sophomore
o 3. Klett, Aaron Sophomore
o 4. Ladas, Lefteri Sophomore
o 5. Pare, Justin sophomore

AMW v FALL TERM I 2025
v Page 38 of 88 v 09.01.2025