Page 39 - MKT_2250_01_02_FA_25_AWolfe_08.28.2025

FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS! CHAPTER 7: PRODUCTS, SERVICES, & BRANDS
CHAPTER 8: NEW-PRODUCT DEV. & PLC STRATEGIES
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

Week 8 MONDAY, OCTOBER 20, 2025 (10.20)
Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 7 -8, PRODUCT STRATEGY

PART III:
DESIGNING
CUSTOMER-DRIVEN WEDNESDAY, OCTOBER 22, 2025 (10.22)
STRATEGY AND Active learning in action: interactive discussion on the reading
INTEGRATED
MARKETING MIX FOCUS: CHAPTER 7 -8, PRODUCT STRATEGY

PRODUCT FRIDAY, OCTOBER 24, 2025 (10.24)
Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 7 -8, PRODUCT STRATEGY

AMW v FALL TERM I 2025
v Page 39 of 88 v 09.01.2025