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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS! CHAPTER 12, ENGAGING CONSUMERS & COMMUNICATING
CUSTOMER VALUE: ADVERTISING AND PUBLIC RELATIONS

CHAPTER 13, PERSONAL SELLING AND SALES PROMOTION

CHAPTER 14, DIGITAL MARKETING

Week 10 MONDAY, NOVEMBER 3, 2025 (11.3)
Active learning in action: interactive discussion on the reading
ELECTION DAY, TUESDAY, NOVEMBER 4, 2025

PART III: FOCUS: CHAPTER 12, ENGAGING CONSUMERS – COMMUNICATION
DESIGNING ADVERTISING & PR
CUSTOMER-
DRIVEN STRATEGY
AND INTEGRATED
MARKETING MIX
WEDNESDAY, NOVEMBER 5, 2025 (11.5)
Active learning in action: interactive discussion on the reading
FOCUS: CHAPTER 13, ENGAGING CONSUMERS – COMMUNICATION
PERSONAL SELLING AND PUBLIC RELATIONS
PROMOTION

FRIDAY, NOVEMBER 7, 2025 (11.7)

FOCUS: CHAPTER 14, ENGAGING CONSUMERS – COMMUNICATION
DIGITAL MARKETING

AMW v FALL TERM I 2025
v Page 41 of 88 v 09.01.2025