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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
CHAPTER 4: MANAGING MARKETING INFORMATION
TO GAIN CUSTOMER INSIGHTS
[ Team Project, COMPANY INFORMATION & SMART OBJECTIVES
Week 5 MONDAY, SEPTEMBER 29, 2025 (9.29)
Active learning in action: interactive discussion on the reading
FOCUS: CHAPTER 4, MANAGING INFORMATION
PART II:
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS
WEDNESDAY, OCTOBER 1, 2025 (10.1)
Active learning in action: interactive discussion on the reading
YOM KIPPUR BEGINS, OCTOBER 1, 2025
YOM KIPPUR ENDS OCTOBER 2, 2025
RESEARCH FOCUS: CHAPTER 4, MANAGING INFORMATION
FRIDAY, OCTOBER 3, 2025 (10.3)
Active learning in action: interactive discussion on the reading
FOCUS: CHAPTER 4, MANAGING INFORMATION
AMW v FALL TERM I 2025
v Page 36 of 88 v 09.01.2025
