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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

J Version #1, 09.01.2025

READERS ARE READING THIS WEEK
LEADERS!
CHAPTER 2: COMPANY & MARKETING STRATEGY

MONDAY, SEPTEMBER 15, 2025 (9.15)
Week 3 Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 2, STRATEGY

PART I:
DEFINING
MARKETING AND
THE MARKETING WEDNESDAY, SEPTEMBER 17, 2025 (9.17)
PROCESS
ð GUEST SPEAKER EVENT

STRATEGY

FRIDAY, SEPTEMBER 19, 2025 (9.19)
Active learning in action: interactive discussion on the reading

FOCUS: CHAPTER 2, STRATEGY

AMW v FALL TERM I 2025
v Page 34 of 88 v 09.01.2025