Page 40 - Anual report STi 2022_eng

4. Smart Safety to provide services to customers. As a result, the Group has

This innovation was developed to support the use been consistently recognized by leading private sector

between the Company and the contractor to inspect the companies both domestically and internationally and by
safety within the project. This system will be able to track the government organizations. The Group has studied business
progress of the work for the relevant contractors. There is a trends in order to prepare and develop personnel and relevant

work process that involves taking photos of security technologies to enable the Company to grow sustainably with
checkpoints, selecting a safety checklist that needs corrective regard to social and environmental responsibilities.
action, and reporting to the contractor for corrective action. Competitive Strategy: The Company Group have been

Once the project has been corrected by the contractor, the continuously changed and developed due to the competitive
contractor will report the results by sending pictures after situation and changes in information technology systems.
editing them into the Smart Safety system as information for The Group has set competitive strategies as follows:

the Company to monitor and supervise the completion of 1. Pricing Strategy (Price)
each project. As a result, the work process is communicated For submitting bids or accepting work from project

quickly, and the work progress can be monitored in a timely owners, the Company uses professional standard bidding
manner. This system can be used on Windows and Android guidelines. The criteria for consideration are to use the
operating systems. The data will be stored the cloud server. standard prices of experts in each field when preparing

In addition, the past innovation development can project cost estimates comprising important costs which are

benefit and support the work process of the Company as well. personnel cost, direct cost for a project (direct cost such as
The related departments have followed up on the results of document preparation cost, meeting arrangement cost,
the use of various innovations as well as reviewing and survey cost, travel cost, and so on), and the cost of hiring a

improving in order to further develop innovations to support subcontractor of the Company (if any) plus the desired
work for maximum efficiency and effectiveness for long-term profit margin (cost plus margin) according to the Company's
sustainable business operations. policy. In addition, the Group also uses criteria to assess the

1.2.2. Marketing and Competition risk of bidding on projects, in addition to price competition, in

Marketing Policy of the Company Group conjunction with price offering and project bidding for the

The Group provides a full range of engineering and ability to compete and achieve the project.
architectural services, including the construction of buildings 2. Service Channel Strategy (Place)

and public utilities and infrastructure (roads, bridges, The Group manages a strategy to increase important
expressways, underground and underground trains, etc.) service channels to quickly reach the target market.
with special expertise. The business group tends to grow 2.1 Register as a consultant with the Consultant
continuously from the real estate development of the project Data Center of the Public Debt Management Office, Ministry

owner and the infrastructure development of government of Finance, in order to allow government agencies and state
agencies such as hospital construction, large factories, and enterprises that own the project to access the Company's
mixed-use projects, especially for large building customers. information and consider the information appropriately

From such opportunities, the Company Group has a professional according to the registration criteria in which the Company
team that is a permanent team and specialized consultants shows qualifications and works according to the specified

in all dimensions with a large number of experiences, sufficient fields to be used as criteria for showing the work or expertise
of the Company.

38 Annual Report 2022 (56-1 One Report)