Page 42 - Anual report STi 2022_eng

unit and plan training to develop knowledge and skills suitable be used as information for preparing or analyzing projects in

for each position. It also promotes professional advancement the future. The development of this information technology
for employees who are given the opportunity to continuously system extends the development of the SMART STI system

advance their knowledge as part of the group's goal to have to transform every work process into a digital system in the
the number of engineers promoted to become professional future which is part of the goal focusing on environmental
engineers and the qualifications of engineers clearly increase. impact by reducing global warming from the use of a large

In addition, the Group has given importance to the amount of paper. The system can also be traced back to
development of work guidelines in accordance with the know the delay or problem of each project at any stage,

concept of social and environmental impact, especially in helping to solve project problems faster. In addition, the
communities nearby construction sites. This is a matter that Company also has an idea to develop unmanned aircraft

the Group's customers place great importance on. The Group technology (a "drone") to apply in surveying and data
has educated employees and changed the way of working, collection and extend the use of drones to be used for
cultivating employee consciousness in accordance with such post-construction tasks such as checking the damage of

concepts by setting policies, guidelines, and work manuals older buildings or structures, such as major bridge projects.
for employees to sign for acknowledgment and compliance This concept can be developed and further developed into
through the Company’s communication channels, follow-up a new business in the future.

meetings in each department, including asking for support 6. Marketing and Public Relations Strategy (Marketing
and pushing all involved parties from the Group of designers Communication)

and contractors to follow to achieve the objectives of the 1. Publicize the business of the Company Group as
customer. And, the Company Group will jointly develop the well as various project activities that the Group has operated
above concept into a business that can generate income for through both online and offline marketing channels to create

the Company Group in the future. awareness in business operations as well as create a good
5. Implementation of Modern Technology to Enhance image for the organization and build confidence in the services

Work Efficiency of the Company Group among target customers.

In addition, the professional expertise of the 2. Develop marketing tools such as social media
employees will play a part in driving the quality and efficiency (Facebook, Line) and websites to be up-to-date and in line
of the Company's services. The Group places importance on with the current situation, such as by creating interesting

the development of management systems and the use of content in website development that adds functionality that
information technology to enhance the work efficiency of meets the needs of more target groups.
employees. It has tools to support operations that are 3. Increase the chances of contact through easy

convenient, fast, accurate, and accurate, reducing errors in access and a quick response in all marketing communication
the work process by using the knowledge in the service that channels to increase the chances of getting the project.

has been accumulated for a long time, gathering information 7. Building Business Alliances
on design and building construction work, preparing as a In order for the business to grow sustainably and
central database system (BIG DATA) which is an important steadily, it must be able to expand the market and increase

source of information that allows the team to search for its customer base. The Company has continuously selected
knowledge that can be used to support decision-making or
business partners or alliances (strategic partners) to build a

40 Annual Report 2022 (56-1 One Report)