Page 9 - WVD Brochure 22 october20

Mr. Richard Barrett

International Leader, author, speaker, consultant and coach; Founder
of the “Barrett Values Centre”, “Barrett Academy”; President of the
“Barrett Academy for the Advancement of Human Values”; A Fellow
of the “World Business Academy”; Former Values Coordinator at the
World Bank.

“Promoting values, it's pretty amazing”, - started the speech the
international leader Richard Barrett - thanking Charles, for all the work that
he has done during years. WVD started in 2012. Ms. Richard with his friends mapped the values
of the United Kingdom, and they publicized that work. They created the “UK Values Alliance”.
Everything has grown from that. There are now “Values Alliances” in different countries, also
they are working with the “Values Alliance” and USA. Ms. Barrett continued:

The big question is, what are values? Values are important for understanding what's important to
us. Ms. Richard defined values as the energetic drivers of our aspirations, and intentions. The
energetic drivers, because values are very important to us, when you ask somebody to talk about
their values, they get a lot of energy, because they're linking to something that's very full of spirit,
energy. They get in touch with a deeper aspect of who they are. Values are a way of making
decisions. He likes to call it from your values based decision making.
We have six ways of making decisions. And the first way is instinct based decision making, we all
know how to do that it happens automatically. Our reptilian mind brain knows how to make
decisions which are when problems impact our lives of survival, our how our instincts, DNA
encoded responses, jumping, that's the first the second mode is subconscious, belief based decision
making. We learn to do that during the first 10 years of our lives. When our limbic mind brain, the
emotional mind is dominant, and we learn how to fit into our environment, how to fit into our
parents life. He is very fond of saying all families are dysfunctional, so we actually learned some
dysfunctional beliefs. And these are the subconscious beliefs, fear based beliefs and we know we
have them. Whenever we get angry and upset, we these beliefs are triggered. And these are all
beliefs that come from our past. Then comes conscious beliefs based decision making, which we
begin to do around the age of 10 or 12. When the neo cortex becomes dominant, and once they
neo cortex becomes known, we start to be able to rationalize what's going on. Now, the neo cortex
isn't fully developed, until we get to the age of about 20, or 21. So we don't have a fully functioning
mind or brain for the first 20 years of our life. That's why teenagers do really stupid things, because
they don't have a fully functioning brain. They do some really stupid things. It's because they didn't
have a fully functioning brain. So that's the third stage, middle mode of decision making, conscious
belief based decision making. Next comes values based decision making.
Why is that important? It used to be many years ago, several decades ago or more, things didn't
change very much in decade, after decade, century, after century things happen. We develop beliefs
about how to survive, how to feel safe, how to feel secure. And those beliefs were pretty, we could
use those beliefs as information from the past, in order to make decisions about our future. But if
you can't do that anymore, because the world is changing so rapidly, so when you use beliefs to
make decisions, you can't rely on those beliefs, because things are changing. So values are a much
more profound way of making decisions, because it's about what is important to me at the deepest

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