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192 THE END OF THE INTERVIEW

Figure 12-4 Yvette McRaney

383 Abraham Road (847) 555-1212
Lake Forest, IL 60045 yvette.mcraney@email.com

[Date]

[Name]
[Title]
[Company Name]
[Address]
[City, State, Zip]

Dear [name],

A visionary, results-proven marketing executive with track record of success in innovative strategies
are the qualities I can bring to the table. With an ability to lead product branding through the full
cycle, from concept development and refinement through launch, I have comprehensive experience
within a broad range of situations, including start-up, turnaround, and high growth environments.
Most notably, my efforts have consistently…

• Enhanced Brand Recognition • Nurtured Client Relations
• Secured Lucrative Sponsorships • Optimized Marketing Campaigns
• Cultivated Strategic Relationships • Improved Segment Performance

Complementing the core competencies outlined above, my successes include the re-launch of a
magazine, which played an instrumental role in the publication receiving the Henry R. Luce Award
in 2008 for “editorial excellence in photography.”

I would like the opportunity to join your team as a marketing executive where I can incorporate my
knowledge in integrated marketing strategies. I look forward to hearing from you regarding your
decision.

Sincerely,

Yvette McRaney

Yvette McRaney

American Management Association
www.amanet.org