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LEVERAGE YOUR COMPETENCY-BASED RÉSUMÉ                                       45

Figure 3-8

                             BRENDA HAMILTON

59 Circle Way • Parkland, FL 33067 • Phone: (954) 555-1212 • Email: hamilton@email.com

                          MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

                  Cross-Functional Leadership & Direction / Business Process Analysis & Reengineering
                 Time, Personnel & Resource Optimization / Customer Relationships & Needs Fulfillment
               Account Growth & Retention /Consultative Selling Strategies / Territory & Market Expansion

Results-driven, dynamic sales leader with advanced skills and portfolio of record-breaking sales performance
in national markets. Effective in assembling, training, developing, and supervising cross-functional teams.
Subject matter expertise in workers compensation risk management and employee welfare-benefit programs.
Able to engineer turnarounds for under-performing units and lead start-up operations to fast-track growth.

                                       CORE COMPETENCIES

STRATEGIC BUSINESS PLANNING & EXECUTION
• Established new business unit within the company, resulting in over $750 million in new business

     payroll production.
• Designed, developed, and implemented Sales Assist Program, leading to 20% increase in sales

     production as a direct result.

TEAM BUILDING & LEADERSHIP
• Led team of 12 regional managers in optimizing sales process for larger accounts, reducing acquisition

     by 35%.
• Assembled cross-functional teams that increased closing rate from 3% to 20%; created mentoring

     program and reduced turnover of sales force to 10%.
• Earned recognition for building cross-functional team that created 1st on-site service personnel into client location,

     leading to 200% increase in client retention.

TOP PRODUCER
• Achieved position as Five Million Dollar Club Member in 1997 and One Million Dollar Club Member in

     2003–2008 as Business Development Manager. Developed and implemented branch mentor program
     that resulted in Top 5 finish for plan in 1996.
• Reached top 1% in small group business sales for 2006 and top 5% in annuity sales for 2007.

                                     PROFESSIONAL HISTORY

Director, Major Accounts, Bradsfords Incorporated, Bradenton, FL 2003–Present
Market Manager, Retail Express, Bradenton, FL 2000–2002
Business Development Manager, Staff Leasing Incorporated, Parkland, FL 1995–2000

                                                EDUCATION

Bachelor of Arts in Business Administration
AMERICAN COLLEGE, Fort Lauderdale, FL

            American Management Association
                     www.amanet.org
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