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PeoPLe-BaSed	QueStionS		examPLe	inteRview	anSweRS              interviewer:	the	team	you	would	be	leading	has	been	
                                                               together	for	a	long	time	now;	can	you	give	me	an	example	
                                                               of	a	situation	where	you	have	had	to	integrate	yourself	in	
                                                               this	way?

                                                          7 Poor answer:

                                                              “My feeling is that you have to clear the air straight away so that people

                                                                   know exactly where you’re coming from. When I was parachuted in as head
                                                                   of marketing at ABC Ltd I knew that it was going to be tough getting them
                                                                   to accept me. My remit was – quite frankly – to knock some heads together
                                                                   because business performance had been so poor. At my first meeting I
                                                                   decided that a ‘hard but fair’ approach was going to work best, so I made it
                                                                   clear that performance was going to be the only yardstick that I was interested
                                                                   in. I’m very open and honest in my style – I think it’s the only way you can
                                                                   build trust at senior level – and I think they did find me quite blunt for the first

                                                              3 months, but it got results.”

                                                                   This is certainly an honest answer but it falls into a category of ‘all or nothing’
                                                                   responses. What it does not show is any degree of subtlety or flexibility. The ‘I
                                                                   am what I am’ approach is courageous but risky, because its success depends
                                                                   on this person’s style happening to fit the circumstances. What if the team to
                                                                   be led are already high performing? What if they are delivering great results
                                                                   under a lot of pressure and need support rather than ‘hard but fair’?

                                                          3 Better answer:

                                                              “At ABC Ltd it was clear that I was entering a difficult situation; I had taken

                                                                   some soundings from other department heads and they told me that the team
                                                                   was having a tough time at the moment and that they were underperforming.
                                                                   My approach was to have one-to-one meetings with all the marketing directors
                                                                   to find out what the true situation was and get a sense for how people were
                                                                   feeling. I didn’t want to go barging in without having some sense for the team’s
                                                                   capability, and the meetings helped a lot. I didn’t have a lot of time, given the
                                                                   pressure we were under but that original investment in getting to know them
                                                                   paid off, they were working in silos and I had to get them talking to each other.
                                                                   I eventually moved a couple of the directors to other roles, but because I had
                                                                   got to know the team, people could see the rationale for my decisions and

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