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non-ComPetenCY-BaSed	QueStionS		knowLedge-BaSed	QueStionS         Vague or general questions

                                                                           These can take many forms, but they are usually characterised by their sheer
                                                                           ‘size’ and the scope they give you for sounding vague. For example:

                                                                           n	 ‘Tell me about your approach to financial planning.’
                                                                           n	 ‘What do you think about change management?’
                                                                           n	 ‘What is your view about our proposed merger plans?’
                                                                           n	 ‘Describe your leadership style for me.’
                                                                           n	 ‘What do you think you would bring to the role you are applying for?’

                                                                           Once again, we can’t give you answers for all these questions, but there are
                                                                           some principles you can apply to add some clarity to your answers. We will use
                                                                           the last example – a too commonly asked question – to illustrate.

                                                                       what	do	you	think	you	would	bring	to	the	role	you	are	
                                                                       applying	for?

                                                                           The temptation here is to launch into a long list of your personal attributes, for
                                                                           example:

                                                                      “Well, I’m proactive, I think I’m pretty good with people, my experience seems
                                                                      very relevant to your situation, I’m good at planning ... etc”

                                                                           This scattergun approach is unlikely to differentiate you from other applicants;
                                                                           a better approach is to stick to a few key themes based on your understanding
                                                                           of the competencies they are looking for. At the same time, try to make sure
                                                                           that you cover task, thought and people in your answer. Just because they
                                                                           have asked a very unstructured question does not mean that you cannot give a
                                                                           more focused answer. For example:

                                                                      “Well, my understanding of the role is that setting up the new department

                                                                           is the key objective and that you are very sensibly looking for competencies
                                                                           related to making this happen quickly. I believe my planning skills will be
                                                                           important – I’ve had a lot of experience in project management – I believe
                                                                           my broad awareness of the market will help me to shape the department
                                                                           and make it customer facing and I know the people management skills that

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