Page 26 - 9th Grade Flipbook 2022-2023_Neat

Entry Level Career & Tech Ed Electives

Marketing Principles

Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and
wants for products and services. Students develop an understanding of the functions of marketing and how
these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing
in our economy. Students also develop skills in applying economic concepts to marketing, distribution and
logistics, marketing information management, finance in marketing, product/service planning, pricing mixes,
promotional strategies, and personal selling. This is the introductory course for the Marketing Management
pathway.

Marketing
Student organization:
(DECA)Prepares emerging leaders
and entrepreneurs in marketing,
finance, hospitality and
management.

CTE Paired Courses FAQs

What is a paired course?

Paired Courses are two courses that students take at the same time in one class period. They are
deliberately paired based on a high level of intersecting content, skills, and objectives.

How many credits do I earn?

You will be scheduled for 2 courses, therefore you can potentially earn 2 CTE course credits. Assignments
require a high level of connection and understanding between the two courses; therefore students will earn
grades for both.
*The only exception to earning two credits is if you have already taken one of the two courses in a paired
offering.
Sports and Entertainment Marketing paired with

Marketing Principles

Introduction to Sports & Entertainment Marketing(Paired with Marketing Principles): Are you interested in
the sports and entertainment industry? This project based course introduces students to the major
segments of the sports and entertainment industry, the social and economic impact the industry has on the
global economy, and the area of markets as they relate to the industry. The course also addresses the ways
marketing satisfies consumer and business needs and wants for products and services in the sports and
entertainment industry. Students will earn two CTE credits upon success completion of the course.