Page 3 - Company profile & Strategic Plan (2025–2030)

1. Executive Summary

Elarm Trading Plc operates as a multidimensional business enterprise established

through a strategic Public-Private Partnership (PPP) between the Army Foundation and

a visionary private investor. The primary objective of the company is to significantly
contribute to Ethiopia’s economic transformation by ensuring the financial sustainability

of the Ethiopian Defense Forces through commercial engagement in critical sectors,
including import-export, manufacturing, logistics, agriculture, and information and

communications technology (ICT). This engagement not only supports the defense

sector but also stimulates broader economic activities that can lead to job creation and
improved livelihoods for the Ethiopian populace.

With a focus on national development priorities and global economic dynamics, Elarm
Trading Plc aims to establish a robust institutional framework, attract strategic

partnerships, and implement scalable business models that yield both financial and
social returns. The company recognizes the importance of aligning its operations with

the Sustainable Development Goals (SDGs) to ensure that its contributions are not only
economically viable but also socially responsible. The 2025–2030 Strategic Plan

delineates the company’s trajectory by articulating its vision, mission, goals, core

values, strategic pillars, and a phased implementation roadmap. This plan serves as a
blueprint for navigating the complexities of the market while fostering innovation and

resilience in its business practices.