Page 5 - Company profile & Strategic Plan (2025–2030)

Elarm Trading Plc

One of the flagship enterprises under the Elnet investment holding Companyis Elauto
Engineering and Trading Plc, which has garnered national attention for its state-of-

the-art vehicle assembly facility located within the Dire Dawa Free Trade Zone. This

facility represents a significant milestone in Ethiopia's industrialization efforts, offering
both employment opportunities and technological advancement in the automotive

sector.

Through his business leadership and commitment to national development, Ato

ToKkicha continues to contribute meaningfully to Ethiopia’s economic transformation.
His collaboration with the Army Foundation in ventures such as Elarm Trading Plc

reflects a strategic public-private partnership model designed to empower military

families, generate employment, and stimulate innovation and industrial growth.

1.2. Vision, Mission, and Values

Vision

To become a leading Ethiopian enterprise known for inclusive growth, innovation, and
social impact, particularly in empowering military families and contributing to national
development.

Mission

To develop and manage sustainable businesses that generate economic opportunities,
deliver quality products and services, and foster strategic partnerships that align with
Ethiopia’s industrialization and development agendas.

Core Values

 Integrity – Operating with transparency and ethical business practices.

 Excellence – Committing to high standards in every project and partnership.

 Patriotism – Serving national interests and the welfare of Ethiopian citizens,
particularly military personnel.

 Innovation – Embracing modern technologies and forward-thinking solutions.

 Collaboration – Promoting inclusive growth through strong public-private
partnerships.

1.3. Key Business Areas
Elarm Trading Plc operates or plans to expand into the following strategic sectors: