Page 6 - Company profile & Strategic Plan (2025–2030)

Elarm Trading Plc

 Industrial Manufacturing – Including military and civilian footwear production.

 FMCG Distribution – Initiatives like sugar packaging and logistics to support
Ethiopia's fast-moving consumer goods market.

 Import & Export: Engage in the importation of heavy-duty agricultural and
construction machinery and equipment—including cargo trucks and fuel tankers of
various sizes and brands—and trade key commodities such as tracked heavy machinery,
edible oils, sugar, and other agricultural products.

 Retail & Wholesale – Establishing supply chains and outlets for military and
civilian markets.

 Automotive Services – Including car washing, maintenance, and vehicle
distribution through synergies with Elauto Engineering and Trading Plc.

 Real Estate Development – Supporting the Army Foundation’s mission to
deliver housing and related infrastructure.

1.4. Social Impact

Elarm Trading Plc is not just a profit-oriented business—it is a mission-driven
enterprise. By integrating the goals of The Army Foundation, it ensures that military

families have access to job opportunities, housing, and services that support a dignified
livelihood. It also aims to contribute to Ethiopia’s broader economic transformation by

fostering industrial growth, reducing dependency on imports, and building local capacity.

1.5. Governance and Management

Elarm Trading Plc is governed by a board composed of representatives from The Army

Foundation and the private sector, ensuring balanced oversight and strategic alignment.
The management team brings a wealth of experience in enterprise development,

industrial operations, logistics, and finance.